User Research
Conducted detailed interviews with 50 users who regularly use promotional offers and discount apps. The research process included surveys and one-on-one interviews, providing user behaviors, preferences, and pain points.
User Pain Points
Personas Development:
Problem Statement
Prototyping and User Testing
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Low-Fidelity Wireframes: Created initial wireframes to outline the basic structure and layout of key screens, focusing on functionality and navigation.
User Testing: Conducted early usability tests to gather feedback on the wireframes and make necessary adjustments.
User Testing Insights
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Navigation Efficiency
Users found it challenging to quickly locate specific categories within the app, leading to frustration and reduced satisfaction.
Personalized Recommendations
Users felt that deal recommendations were often repetitive and did not sufficiently cater to their individual preferences.
Sign-Up Process
Some users encountered issues with form validation during sign-up, making the onboarding process less smooth and more frustrating.
Design Concept
Visual Identity
Home Screen
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Design
Clean and functional with a search bar, top picks, and today’s top vouchers.
Objective
Provide quick access to relevant offers and simplify the user journey from app entry to deal discovery.
Promos Screen:
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Design
Highlights top picks and trending stores with cashback offers, encouraging users to explore various promotions.
Objective
Engage users with attractive offers and promote deal discovery.
Profile Screen and Voucher Details
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Design
Simplified user account management, allowing users to view and edit their profiles easily.
Objective
Provide users with control over their personal information and preferences, enhancing their sense of ownership and engagement.
Design
Clear presentation of voucher details, including expiration dates, terms and conditions, and the voucher code itself.
Objective
Ensure users have all the necessary information to take advantage of offers, reducing friction in the redemption
Sign-Up Flow:
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Design
A streamlined process that reduces barriers to entry, making it easy for new users to join.
Objective
Facilitate quick and easy onboarding to encourage user sign-ups and initial engagement.
Reflections
Takeaways
This project highlighted the critical role of user research in understanding and meeting user needs. By conducting thorough interviews and surveys, we were able to gather valuable insights that directly informed the design and functionality of PromoPal.
Given more time, I would have liked to expand our user base for surveys and explore the development of a web version to complement the mobile app, ensuring greater accessibility.
Presenting PromoPal to stakeholders and receiving their enthusiastic feedback was a proud moment.
It emphasized that UX design is not just about creating a product but also about improving everyday experiences and making a positive impact on the community through design.